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May 01 2014

c3o
16:18
Reposted byhappymealanabeeecblackpppecblackfinkregh

April 22 2010

c3o
22:58

Using the social to "build buzz" and "push product" is about as smart as using a warp drive to visit your local Wal-Mart. Social tools today are used mostly as a new "channel" to push the same old useless stuff of the industrial era at hapless "consumers." That's meaninglessness at it's finest. It's the least productive — and most soul-deadening — use of a formidably powerful tool.

Umair Haque - Harvard Business Review
Reposted by02mydafsoup-01 02mydafsoup-01
c3o
22:43
The social isn't about beauty contests and popularity contests. They're a distortion, a caricature of the real thing. It's about trust, connection, and community. That's what there's too little of in today's mediascape, despite all the hoopla surrounding social tools. The promise of the Internet wasn't merely to inflate relationships, without adding depth, resonance, and meaning. It was to fundamentally rewire people, communities, civil society, business, and the state — through thicker, stronger, more meaningful relationships. That's where the future of media lies.
Umair Haque - Harvard Business Review
Reposted byhyacint02mydafsoup-01brightbytesofiasantifuchsSvenlauri
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