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c3o
21:06
[When estimating how long a project will take,] deliberately avoid thinking about the special, unique features of this project, and just ask how long it took to finish broadly similar projects in the past. ... Better yet, ask an experienced outsider how long similar projects have taken.

You'll get back an answer that sounds hideously long, and clearly reflects no understanding of the special reasons why this particular task will take less time. This answer is true. Deal with it.
Overcoming Bias: Planning Fallacy

Don't be the product, buy the product!

Schweinderl