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We’re not at the endpoint of globalization, but somewhere near the starting line. The age of connection is just beginning. ... Why aren’t engineers racing to build the new tools that will help unravel the mysteries of a connected world?

Facebook already notices that you’ve failed to “friend” a high school classmate and tries to connect you. It could look for strangers in Africa or India who share your interests and broker an introduction.

Google tracks every search you undertake so it can more effectively target ads to you. It could also use that information to help you discover compelling content about topics you’ve never explored, adding a serendipity engine to its formidable search function.
The Wilson Quarterly: A Small World After All? by Ethan Zuckerman

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